project overview
At Madhive, I build user personas and mood boards through in-depth research to represent the diverse audiences behind each brand. This work grounds my design decisions in what people need, experience, and want.
project challenges
Each branding project started with only a brief and some research. The challenge was turning that into a brand that felt distinct while staying true to the client's slogans and taglines.
project gosls
A solid foundation that lets designers explore creatively with confidence.
project type
Brand Identity & Digital Design
year
2021 - 2026
my role
Art Director
client
Madhive
