project overview
A side project for an internal Madhive design competition, where we could redo an old project or take on a persona brand. I chose a persona brand: a speakeasy bar with an exotic theme, signature drinks, food, and live jazz. I designed for two media: social media and email.
project challenges
The brief was broad, so the first step was defining the brand's mission: an exotic, mysterious speakeasy that lures in the curious. I built the concept around a hidden jungle where a tiger lurks, set in Thailand.
project gosls
To draw in guests looking for an exotic, tropical night out, with signature drinks, great food, and live jazz.
project type
Brand Identity
year
2026
my role
Art Director & Digital Designer
client
Madhive
